What can cognitive psychology and sensory evaluation learn from each other?

Two questions are addressed in this paper: What can cognitive psychology bring to sensory evaluation? And what can cognitive psychology learn from sensory evaluation? In the first part, I will argue that one important contribution from psychology to sensory evaluation is to interpret flavor as a cognitively unified system made of three anatomically separated systems (smell, taste, and the trigeminal system). In the second part, I will argue that the applied field of sensory evaluation stresses the importance of using ecologically valid, naturalistic stimuli. Sensory evaluation also provides results that challenge accepted interpretations in psychology, especially in the field of evaluation of expertise. # 2002 Elsevier Science Ltd. All rights reserved.